I’m Rafi Mullin. I design and build Shopify websites, improve stores and create the content that helps businesses keep moving.
RM
Rafi MullinOxfordshire, UK
The person behind Mullin Commerce
Close to the business. Close to the work.
My experience sits across design and the practical side of running a website: building pages, organising products, shaping campaigns and working through the details of a customer journey.
I work inside Golden Age of Tennis on its website and marketing, have built my own fashion brand, BeClassic, and have delivered website projects across healthcare, consultancy and publishing.
That mix shapes the way I work. A website needs a clear visual identity, but it also needs to make sense for the people using it and the business looking after it.
Rafi Mullin
What you can expect
The benefits of working directly.
Mullin Commerce is an independent practice. The relationship stays close to the work.
01 / Direct contact
The person you brief is the person building.
You work with me through the structure, design, implementation and review. Decisions stay connected to the original brief.
02 / Clear thinking
Make the complicated feel straightforward.
Whether it is a broad product catalogue or a specialist service, the aim is to make the offer easier to understand and explore.
03 / Practical creativity
Care about the idea and the details.
Page composition, words, navigation, mobile spacing and the next click all shape the experience. They deserve the same attention.
04 / Honest scope
Agree the work. Keep it clear.
The proposal defines the deliverables, responsibilities and working allowance. If the project needs additional specialist help, we discuss it openly.
Across the portfolio
Retail. Healthcare. Publishing. Possibility.
The sectors vary, but the task is often similar: give a business a digital presence that feels clear, distinctive and appropriate for its audience.
The portfolio includes completed builds, an ongoing role, a founder project and work in development. Each story explains its context.