Mullin Commerce — About

An independent studio

A personal approach.
A considered result.

I’m Rafi Mullin. I design and build Shopify websites, improve stores and create the content that helps businesses keep moving.

Rafi MullinOxfordshire, UK

The person behind Mullin Commerce

Close to the business.
Close to the work.

My experience sits across design and the practical side of running a website: building pages, organising products, shaping campaigns and working through the details of a customer journey.

I work inside Golden Age of Tennis on its website and marketing, have built my own fashion brand, BeClassic, and have delivered website projects across healthcare, consultancy and publishing.

That mix shapes the way I work. A website needs a clear visual identity, but it also needs to make sense for the people using it and the business looking after it.

Rafi Mullin

What you can expect

The benefits of
working directly.

Mullin Commerce is an independent practice. The relationship stays close to the work.

01 / Direct contact

The person you brief
is the person building.

You work with me through the structure, design, implementation and review. Decisions stay connected to the original brief.

02 / Clear thinking

Make the complicated
feel straightforward.

Whether it is a broad product catalogue or a specialist service, the aim is to make the offer easier to understand and explore.

03 / Practical creativity

Care about the idea
and the details.

Page composition, words, navigation, mobile spacing and the next click all shape the experience. They deserve the same attention.

04 / Honest scope

Agree the work.
Keep it clear.

The proposal defines the deliverables, responsibilities and working allowance. If the project needs additional specialist help, we discuss it openly.

Across the portfolio

Retail. Healthcare.
Publishing. Possibility.

The sectors vary, but the task is often similar: give a business a digital presence that feels clear, distinctive and appropriate for its audience.

The portfolio includes completed builds, an ongoing role, a founder project and work in development. Each story explains its context.

Explore the project stories

Let’s make something worthwhile

Your next chapter
starts here.

A new website, a better store or a clearer plan. Tell me what you have in mind.

Tell me about your project