Understand the business

We start with what you do, who the website serves and what needs to improve. Existing websites, content and operational requirements help turn the conversation into a useful brief.

A shared starting point

• Audience and business goals
• Existing website or store review
• Initial page map and requirements

Define the work

The proposal sets out the deliverables, responsibilities, dependencies and a realistic sequence. Content preparation and approval points are agreed before implementation.

A clear proposal

• Scope and delivery allowance
• Content and asset responsibilities
• Schedule, feedback and commercial terms

Shape the experience

The structure and visual direction develop together. We work through key pages, the content hierarchy and the routes visitors need to follow.

A coherent direction

• Navigation and page structure
• Typography, imagery and layout
• Review of the important journeys

Build and refine

The agreed design becomes a Shopify website or a set of store improvements. Feedback is gathered around defined review points so the details can be resolved with a clear direction.

Work you can review

• Shopify implementation
• Responsive page behaviour
• Agreed content and functionality

Check and hand over

Before an agreed launch, review the important routes, forms and mobile experience. The handover covers the areas you need to maintain, with any ongoing work scoped separately.

A practical next step

• Journey and form checks
• Content and launch review
• Handover or ongoing support