Mullin Commerce — BeClassic — Case Study
Own-brand fashion
BeClassic
An independent fashion store, built from the ground up.
BeClassic
01 / Overview
From a brand idea to a complete storefront.
BeClassic is Rafi’s own fashion project and an early demonstration of taking a brand from an idea to a Shopify storefront.
02 / The brief
What needed
to become clearer.
Create a coherent fashion world and organise a broad catalogue into destinations, lifestyles and product categories.
03 / The approach
The structure behind
the experience.
Destination-led storytelling creates a recognisable world around the catalogue. The Hamptons, Lake Como, Monaco and Mayfair provide editorial routes into clothing, footwear and accessories, supported by practical collection and product presentation.
04 / The work
The details of the delivery.
- A Shopify storefront built from scratch.
- Destination-led collection storytelling around the Hamptons, Lake Como, Monaco and Mayfair.
- Homepage, collection and product merchandising.
- Navigation across clothing, accessories and footwear.
- Branded visual direction and seasonal content.
05 / Where it stands
A clearer digital presence.
A Shopify fashion brand built from the ground up, combining identity, content and catalogue organisation. BeClassic is a founder project; its store is now being repurposed to host the Mullin Commerce agency draft.
Let’s make something worthwhile
What could we
build for you?
A clear brief is a useful start. An interesting problem is enough to begin a conversation.