Mullin Commerce — Crossing the Line — Case Study

Publishing & e-commerce

Crossing the Line

Connecting a book, its website and print-on-demand fulfilment.

Book websiteShopifyPrint on demandBookVault
Project status
Website & publishing setup
My role
Shopify website & BookVault setup
Platform
Shopify + BookVault
Project type
Book website & publishing
Published Crossing the Line cover artwork by Peter Mullin’s publisher. Cover design is not claimed as agency work.
Published Crossing the Line cover artwork by Peter Mullin’s publisher. Cover design is not claimed as agency work. Published cover artwork shown for project context.

01 / Overview

A book needs more than a product page.

A book-selling website and the operational setup around making Crossing the Line available through BookVault.

02 / The brief

What needed
to become clearer.

Give the book its own online home and connect the storefront presentation with the practical publishing and fulfilment setup.

03 / The approach

The structure behind
the experience.

The work connects the public-facing story with the practical route from a book product to print-on-demand fulfilment. The website and BookVault setup are treated as parts of one publishing journey.

04 / The work

The details of the delivery.

  • A dedicated Shopify book website.
  • Book and product presentation, with a route to purchase.
  • BookVault title and print-on-demand setup support.
  • Coordination of the book product and initial ordering workflow.

05 / Where it stands

A clearer digital presence.

A dedicated book website and initial publishing setup, including BookVault support and coordination of the ordering workflow. Wider distribution and sales performance are not claimed as part of this case study.

Let’s make something worthwhile

What could we
build for you?

A clear brief is a useful start. An interesting problem is enough to begin a conversation.

Tell me about your project