01 / Overview

A separate identity. A shared foundation.

A separate Padel World experience within Golden Age of Tennis, sharing the existing store infrastructure rather than adding a second Shopify subscription.

02 / The brief

What needed
to become clearer.

Give padel a distinct identity, navigation, search and collection structure while preserving a shared basket, inventory and checkout with the tennis store.

03 / The approach

The structure behind
the experience.

The approach uses dedicated Shopify templates, navigation and collection routes to give padel its own experience. It retains the existing store infrastructure, with additive product organisation and a shared basket, inventory and checkout.

04 / The work

The work in development.

• A dedicated Padel World homepage and template approach.
• Padel navigation and collection routes.
• Men, Women, New Arrivals, Rackets, Shoes, Brands and Sale collection architecture.
• Additive product tags and merchandising.
• A shared cart and checkout across the two experiences.
• A launch and implementation plan covering customer-journey checks and the next stages.

05 / Where it stands

An ongoing next chapter.

An in-development store architecture and implementation programme. The work is presented as a concept and ongoing build, rather than a claim that every feature or a complete specialist range has launched.