01 / Overview

Clarity across two specialist businesses.

A specialist website bringing together Lifecycle Consultancy Services and Progen Diagnostics, while giving healthcare organisations and technology companies clear, separate routes.

02 / The brief

What needed
to become clearer.

Explain two related organisations without blurring their responsibilities, then organise detailed services, evidence, people and contact journeys into a consistent website.

03 / The approach

The structure behind
the experience.

The structure gives each audience a sensible starting point before introducing detailed services and supporting information. The work brings the partnership together visually while retaining the distinction between the organisations and their enquiry routes.

04 / The work

The details of the delivery.

• A custom homepage and distinct healthcare and innovation journeys.
• Service pages covering strategy, transformation, operations, procurement and contract management.
• Case-study presentation, team pages and profile photography.
• Cancer Diagnosis and Laboratory Automation content routes.
• Contact journeys for the appropriate Lifecycle or Progen enquiry.
• Responsive layouts, navigation refinements and stakeholder amendments.

05 / Where it stands

A clearer digital presence.

A delivered partnership website with dedicated journeys, service information, team profiles and a consistent way to present case studies. The value described here is the website structure and delivery; no clinical or commercial result is attributed to the design.