Campaign planning
Set a practical content direction around launches, collections, seasonal moments and business priorities.
Mullin Commerce — Email Marketing & Content
Campaigns, email & editorial
Give people
a reason to return.
Thoughtful email creative and useful content, connected to what is happening in your business and on your website.
of Tennis
From the portfolioGolden Age of Tennis
The starting point
For brands with a story to keep telling.
A campaign is stronger when the inbox, landing page and product presentation feel connected. I help bring those pieces together, from a seasonal collection to a new offer or an editorial story.
What the work can include
The details that
make the difference.
A scope built around your project. The list below shows the areas we can work on.
Email design & HTML
Create branded campaign layouts and custom HTML email work where the platform and brief call for it.
Klaviyo & Omnisend creative
Work within the tools already used by the business, with the template and campaign setup agreed in scope.
Signup journeys
Shape the presentation, wording and on-site placement of email signup opportunities.
Editorial & website content
Develop collection introductions, blog content and campaign copy that help the customer understand the offer.
Connected creative
Bring email, on-site assets and supporting social creative into a coherent visual and editorial direction.
A considered sequence
From the first question
to the next step.
Plan
Agree the audience, message, purpose and destination for the campaign.
Create
Develop the copy, layout and supporting visual direction.
Connect
Bring the email and relevant website content into alignment.
Check
Review links, presentation and the agreed platform setup before use.
In practice
Golden Age of Tennis
Heritage tennis, expressed through a distinctive shopping experience.
Shopify design, merchandising & email marketing · Ongoing work
Read the project storyCampaign work, clearly scoped
Email and content can form part of an agreed Growth or Managed Growth programme, or be scoped as a separate piece of work. Platform fees, advertising spend, licensed assets and specialist services are separate where required.
A few useful answers
Before
we begin.
Which email platforms have you worked with?
The portfolio includes campaign and signup work using Klaviyo and Omnisend, alongside custom HTML email creative.
Can you write content as well as design it?
Yes. Editorial, collection and campaign content can be included in the scope. You remain responsible for approving product facts, specialist claims and any business-specific requirements.
Do you run paid advertising?
Paid media management is not a core offer shown here. If a project needs specialist advertising support, that requirement is discussed and scoped separately rather than assumed to be included.
Let’s make something worthwhile
Your next chapter
starts here.
A new website, a better store or a clearer plan. Tell me what you have in mind.