Mullin Commerce — Golden Age of Tennis — Case Study
Fashion & e-commerce
Golden Age of Tennis
Heritage tennis, expressed through a distinctive shopping experience.
of Tennis
01 / Overview
A store with a distinctive point of view.
Ongoing website and marketing work for Golden Age of Tennis, the heritage tennis retailer. Rafi works inside the business as well as on its customer experience.
02 / The brief
What needed
to become clearer.
Bring a broad multi-brand clothing catalogue together with clear navigation, strong visual storytelling and regular seasonal campaigns.
03 / The approach
The structure behind
the experience.
The work connects seasonal storytelling with everyday shopping. Homepage campaigns lead into clear collections, product merchandising and email content, while navigation and basket refinements support the practical side of browsing a multi-brand catalogue.
04 / The work
The details of the delivery.
- Custom homepage heroes and seasonal collection imagery.
- Men’s, women’s, brand and sale navigation and collection journeys.
- Product merchandising, bestsellers and new-arrival presentations.
- Basket and mobile navigation refinements.
- Custom HTML email campaigns and signup experiences using Klaviyo and Omnisend.
- Editorial blog content and social creative connecting back to the website.
05 / Where it stands
An ongoing next chapter.
An ongoing programme of store and marketing work rather than a single finished redesign. The contribution spans site presentation, merchandising, campaigns and customer journeys within the business.
Explore the project
Golden Age of Tennis
Let’s make something worthwhile
What could we
build for you?
A clear brief is a useful start. An interesting problem is enough to begin a conversation.